Our Story


Premium Beard Care, No Bullsh*t ingredients.

So, let’s start with the story that inspired the brand. Our Founder Jesse had grown a beard and quickly realised he needed some help treating, softening and nourishing his new facial addition. However, after scouring his local High Street and online marketplaces, there were no products available that weren’t packed with nasty parabens.

So Jesse and his team of facial hair obsessed folks decided to create and develop a range of uniquely fragranced and invigorating all natural beard care. Together, they created The Rugged Beard Company.

No bullsh*t doesn’t mean lower quality. Quite the opposite actually. It means that the cost of the entire item has been invested into the actual product. Each of our products are handmade in small batches with love, and all-natural, wholesome ingredients, carefully chosen for their beard nourishing properties and their impeccable fragrance.

100% free from bullsh*t ingredients.