Don't just tame the beast; give it some much needed love. Our luxurious beard balms will make you realize that rugged & healthy go hand-in-hand. Our rich & nutritious buttery formula combines deep conditioning power with a light hold, immediately creating the appearance of a full, dense, and well-groomed beard. The Rugged Beard Company's beard balms are specially formulated to provide even the most wild of men with glorious, healthy facial hair. Because even the most rugged of beards need a little love.